I'm Alice, the face behind Alice and Ida. Even as a child, I was constantly drawing and creating, which later led me to interior design and eventually to design itself. Inspired by nature, light and shadow, as well as cultural influences, I love experimenting with techniques and styles.

Ida, my niece, shows me the world through a child's eyes – playfully and with lightness. My products are meant to bring joy and create a cozy home. Places where you can dream and simply feel comfortable.